Hello, my name is Iðunn Ásgeirsdóttir, a branding and editorial strategist. I'm based in Málaga, Spain, yet born amidst the Icelandic volcanoes. I am a multidisciplinary Graphic Designer known for my detail-oriented and agile approach, driven by a determined passion and open-mindedness. I thrive on structure, consistency, and a commitment to quality and always aim for a minimalistic and contemporary approach with an elegant touch.
With over 7 years of experience, I specialise in branding and editorial design, while also having strong capabilities in Advertising, Packaging, Product Photography, Motion Graphics, Video Editing, and UI/UX. Whether designing for digital platforms or print media, I am constantly eager to learn and explore the limitless possibilities of the design world.
My background spans roles as an in-house designer, university educator, and freelance creative across diverse sectors including Real Estate, Beauty, and Security, offering a unique perspective to every project I undertake.
About ME
Hello, my name is Iðunn Ásgeirsdóttir, a branding and editorial strategist. I'm based in Málaga, Spain, yet born amidst the Icelandic volcanoes. I am a multidisciplinary Graphic Designer known for my detail-oriented and agile approach, driven by a determined passion and open-mindedness. I thrive on structure, consistency, and a commitment to quality and always aim for a minimalistic and contemporary approach with an elegant touch.
With over 9 years of experience, I specialise in branding and editorial design, while also having strong capabilities in Advertising, Packaging, Product Photography, Motion Graphics, Video Editing, and UI/UX. Whether designing for digital platforms or print media, I am constantly eager to learn and explore the limitless possibilities of the design world.
My background spans roles as an in-house head of design, senior graphic designer, university educator, and freelance creative across diverse sectors including Real Estate, Beauty, and Security, offering a unique perspective to every project I undertake.
About ME
A glimpse
I've always been drawn to creativity and enjoy transforming ideas into visual stories and engaging content.
I believe that successful design lies in how the story is told, how it interacts with and evokes the audience's emotions while seamlessly blending functionality with aesthetics. I practice conceptual thinking, do thorough research, and plan for the right choice of colors and typography as they are crucial for communicating messages clearly and effectively, creating a connection and leaving a lasting impression. Equally important to me is gathering feedback, as design is problem-solving, and ensuring that my vision tells the story correctly is essential.
into my approach
my Experience
University tutor
in graphic design
Marbella Design Academy
Recruited upon graduation to educate on design, skill, software and theory, delivering detailed classes for editorial, brand, and packaging design, product photography and UI/UX design.
graphic designer
Siesta Homes Group
2017
In-House all-round designer in a fast pace environment, with responsibilities such as brand design and brand management, editorial and web design, advertising and video editing.
Graphic design internship
Maurar Design Studio
A multitasking team-work environment where I worked on designs for logos, packaging, branding, and social media. Participated in designs for the powerhouse of Coca-Cola.
freelance Art Director
& Graphic Designer
Idunn Design
Freelance professional with international clientele. Expertise in crafting compelling branding and editorial content, as well as advertisements and more for diverse sectors, including real-estate, beauty and security.
Spain
Spain
Spain
Iceland
2020
2020
2020
— Present
— 2023
— 2021
— 2020
Head of Graphic Design
& Brand manager
Azur Group 1
Spain
2025
— 2025
I currently lead the design, production, and development for Azur Group's real estate and corporate projects, combining creative direction with hands-on design. In this multidisciplinary environment, I work hard to create a clear and cohesive brand presence across all touchpoints.
Senior Graphic DesignER
Azur Group
Spain
2024
— Present
After previous collaborations with Azur Group, I joined the team as their in-house Senior Graphic Designer, specialising in branding, brand development and management, editorial and web design, as well as other marketing materials for both digital and print.
my EDUCATION
MA in Art Direction
LABASAD
Graduated from LABASAD's Online Masters in Art Direction programme, where I developed advanced skills in visual strategy, conceptual design and impactful brand storytelling. This experience expanded my creative direction skills and elevated the way I shape cohesive and meaningful brand experiences.
ba (hons) in graphic Design
Marbella Design Academy
Maintained a reputation for professional excellence, and earned a first class Honours degree in Graphic Design, validated by Middlesex University. Chosen representative of Graphic Design students and recognised for outstanding academic achievements, reflecting my dedication, time management skills, and disciplined approach to learning.
collEge degree in fine arts
Fjölbrautarskólinn í Breiðholti
Completed my Matriculation Examination in Fine Arts with a primary focus on photography and painting, whilst exploring a wide range of visual arts and creative expression.
Spain
Spain
2017
2024
2007
— 2024
— 2020
— 2009
Iceland
MA in Motion Graphics
LABASAD
Spain
2023
— 2025
Graduated from LABASAD's Online Masters in Motion Graphics programme, where I expanded my skills in animation and digital storytelling and pushed my boundaries in visual communication.