WRNG is a lifestyle brand and online shop built on flaws, celebrating imperfection as a source of confidence.

Developed as a complete art direction project, WRNG explores the concept of ugly-pretty, a bold philosophy that redefines imperfection as the new standard of beauty. The project includes a full brand identity, packaging, campaign direction, and web design with an integrated e-commerce experience.

Created for a new generation of confident misfits who value honesty over polish, WRNG speaks to those who find beauty in what feels real. Every element, from typography and colour to imagery and interaction, embraces contradiction: raw yet refined, loud yet minimal, wrong yet irresistibly right.

WRNG celebrates what makes us human, imperfect by design.

WRNG

Art Direction • Branding • Packaging • Advertising Campaign • Web Design

Lifestyle • E-commerce

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